Written by Kosisochukwu Charity Ani
Photo credit: TVC
The phrase "AI will take your job" may seem exaggerated, but it may be reality faster than expected. In various sectors, artificial intelligence technologies now reproduce tasks traditionally accomplished by humans, often more efficiently. This raises an essential question: what future for human workers when AI assume these roles?
In an innovative approach, TVC News brand a major advance in the media landscape of Nigeria by launching the first presenters of television news animated by artificial intelligence (IA) of the country. Introduced in May 2025, these virtual presenters will disseminate newsletters in English, Yoruba, Hausa, Igbo and Pidgin, thus reflecting the chain’s commitment to promote linguistic diversity while using technology. Victoria Ajayi, CEO of TVC Communications, expressed her enthusiasm in the face of this innovation: “We are delighted to be the pioneers of this advance in the Nigerian media industry. The introduction of our presenters of television news in AI represents a significant advance in the field of journalism, highlighting our desire to use technology at the service of development and innovation. »»
However, this initiative is not unanimous. Critics fear that these virtual presenters threaten the jobs of human journalists. In response, TVC Communications specifies that IA presenters are designed to complete, and not replace, human reporters. The organization claims that this innovation inaugurates a new era in media coverage, focused on technological progress. TVC Communications adds that any content generated by AI will be the subject of rigorous verification by human editors in order to guarantee the accuracy, balance and credibility of information. In this regard, Ajayi underlines: “Experienced journalists and publishers will examine each production in order to ensure that it meets our criteria of accuracy, balance and credibility. »»
Faced with persistent concerns about a possible abusive use of AI technologies, TVC reaffirms its commitment to the Nigerian broadcast code and the ethical principles of journalism. The organization has also implemented strict editorial measures, including digital verification and marking protocols.
With this launch, TVC News becomes a leader in AI assisted information in Africa, creating a daring precedent for future media innovations on the continent. By facilitating the dissemination of information in several local languages, this initiative aims to strengthen the accessibility and speed of content. Nevertheless, the debate remains open: do the television news presenters piloted by the AI decrease the importance of human journalists?
